Over A Third Of Car Buyers Would Have Bought Their Vehicle Sooner
26th September 2019
Car dealers need to ensure their customers aren’t faced with unnecessary obstacles during the buying process, after it was revealed that one in three car buyers were prepared to purchase their vehicle at an earlier date.
Figures from a recent Auto Trader survey reveal that 39% of car buyers would have bought their vehicle sooner if the experience had been smoother. Selling your stock more quickly will reduce your costs and increase profitability, so how can you help your customers make their buying decisions as soon as possible?
The car buying journey needs to be an easy, hassle-free experience for your potential customers, which is why your dealership’s website needs to make it easy for them to essentially start the buying process from home. Thanks to the ease in which the internet can be accessed 24/7, the average car buyer is spending 14 hours researching online before even setting foot on the forecourt… highlighting the need for your website to make a great first impression!
Car dealer websites need to show you are a professional and trustworthy business to your potential buyers, so your website must be secured with an SSL certificate, which is included as standard with a Dragon2000 website. The SSL certificate displays a padlock in the address bar to reassure the visitor that it is a genuine site. It is also always a good idea to include customer reviews and testimonials on your site, as consumers tend to value others’ opinions of the buying experience before choosing to do business with a company.
Photos and videos of vehicles are also essential for showcasing your stock, so that any potential customer is fully aware of a vehicle’s condition before they enquire.
Not only should your website visually look great and be easy for visitors to navigate and find relevant information, it should also offer several stages of the buying journey online. This will cater for those potential customers who have time constraints and need to complete their research out of business hours, or those that are simply more comfortable carrying out these steps online.
Website visitors can quickly convert to customers when your dealership offers part exchange valuations, credit score checks, finance applications and the ability to take deposits to reserve vehicles, all online.
Dragon2000 have extensive experience of building modern and engaging car dealer websites with all of these features available and much more, all designed to maximise sales opportunities and improve the car buying experience for both the customer and the dealer.
Our Dealer Management System, DragonDMS, also fully integrates with our websites, which means a single point of data entry is keeping all of your dealership and website information in one place, saving you hours of time maintaining and updating multiple systems. If you’re interested in our affordable software and websites, please contact our sales team on 01327 222 333 or email firstname.lastname@example.org for more information.