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DMS vs EMS – What’s The Difference?

24th May 2014

DMS (Dealer Management System) is known throughout the motor trade industry as automotive software you would use to manage your business more efficiently.

Whether you are a large franchised dealership or a smaller independent garage offering anything from new and used car sales to MOTs, services and general car repairs – you probably have a DMS in place to help you.

DMS vs EMS…..

Most Dealer Management Systems can perform a whole range of tasks aimed specifically at the motor business but have you ever wondered if your DMS is also an EMS (Enquiry Management System)?

An EMS is used by dealers to help make the most of all their leads, offering consistency and making sure nothing is lost or overlooked due to human error. In this day and age, leads come from a variety of different sources.

Telephone and walk-ins remain the key channels for enquiries however in this ever increasing digital world, leads from website, email, QR code and SMS also need to be managed effectively to ensure your business stays ahead of the game.

Dragon2000 Automotive Software is a DMS and EMS rolled into one. When you receive a new enquiry, you can log that person as a prospect including all their contact details and the source they came from. You can set-up specific sources and enter new prospects into pre-defined categories such as New Car Sales, Used Car Sales and Parts. Our powerful CRM system allows you to see your all of your prospective customers at a glance and DragonDMS also features a selection of reports that can be generated on a daily basis to manage all contact activity, follow-ups that are due and overdue, follow-ups that are completed and any lost sales too.

Looking to find out more about Dragon2000’s CRM?

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