Customer Relationship Management (CRM)

Maximise your sales and service department’s profits with our comprehensive Customer Relationship Management (CRM) within DragonDMS.

Garages and workshops

Perfect for workshops, our powerful CRM tool produces a daily list of customers who have work due (whether that be an MOT, service, etc.), and enables you to contact them at the click of a button.

Much like your invoices, any reminders sent from within DragonDMS can be formatted using your company branding, while you are also able to make reminders personal to each and every customer by incorporating data from within DragonDMS such as make and model of car, registration number and work due date. Reminders can be issued via letter, text or email.

Car dealers

In terms of car sales, you are able to contact groups with our ‘Custom Mailshot’ module that lets you choose from a wide variety of criteria.

Simply choose whether you’d like to contact customers or prospects, then head to our advanced criteria dropdowns where you can filter your audience by anything from purchase date and finance expiry, to their last contact date and upcoming birthday. Many of our users also choose to send out messages informing their customers and prospects about special offers and events they are planning to hold. Much like service reminders, contact can be made through letter, text or email.

For those that have a Dragon2000 built website, there is the added convenience of any sales enquiries that have been made through your website being automatically stored in DragonDMS within the CRM feature.

A simple way to ensure that all your potential leads are followed up, DragonDMS records the details of the person enquiring (name, email, phone number etc.), as well as the vehicle they are interested in and any potential part exchanges. Upon receiving the registration number of the part exchange vehicle, our users are able to verify the make and model of the car thanks to the vehicle registration lookup (VRM) incorporated in to DragonDMS.

New! DragonAPPraise Mobile App

Perform Vehicle Health Checks & send video reports to your customers, increasing up-sold work and trust with your customer

FInd Out More

See our Dealer Management System in action