How Can Generic Content Affect Your Car Dealer Or Garage Website?
24th January 2024
If you’re struggling to produce content for your car dealership or garage website, it might seem an easy option to look online and simply insert your company name into existing material and download generic images to use. Some website providers may even insist on doing this for you, creating ‘one size fits all’ templated sites with generic content already in place to save them time in getting your website live.
Yet despite this method producing the quickest results, you’ll likely find that this content is actually causing your website (and business!) more harm than good over time.
By keeping all of your website content unique, you’ll immediately stand out from the competition and become more memorable to online customers, who shouldn’t have trouble deciding between whether to visit your transparent one-of-a-kind business or a competitor who is using generic text and images and revealing very little about themselves.
If you’re looking for inspiration for your content, check out the websites of other reputable car dealers and garages to see how similar businesses are promoting themselves online. This is a great way to get you thinking about how to build your own text and images tailored to your business, however it’s essential not to copy someone else’s written content or images and disguise it as your own as it will likely lead to copyright issues.
Generic website content will be recognised by online customers, who are likely to notice the same statements being used by several car dealerships and garages – especially if they are searching through a lot of car dealer websites for their local area or via online advertising platforms. Trust can be built between your company and your prospective customer by adding more specific detail such as explaining why you’re based in the area, how long you’ve been established and why you’re in the motor trade – this can make a big difference and help you stand out from other generic dealer websites. These small details not only boost your credibility with prospective customers, who these days are wary of non-genuine sites when considering buying a vehicle online, but also with Google, which can lead to a climb in your website search engine optimisation (SEO) rankings.
Using website content that you’ve written yourself will ensure that no other company can promote their services the same way, making your website perform much better with search engines, who will see you as a reliable source of information. Google is quick to notice when multiple websites are using the exact same content to advertise their services, which leads to an inevitable drop in your search rankings and can reduce the chances of online customers finding your details.
An easy way to immediately make your website unique is to use your own images, as no other car dealer or garage can replicate this content. Stock images of vehicles and other related motor trade images are typically used by providers of templated type websites, which has led to many businesses using the same handful of photos to decorate their sites, so you’re guaranteed to make an impression when you instead upload photos of your own premises and show customers straight away that you’ve got nothing to hide.
Photos of your building and staff members on your website will create trust at an early stage with online customers, increasing the likelihood they’ll visit you rather than another dealership or garage with generic images in place. Uploading your own photos ensures that customers will be arriving onsite already feeling comfortable about dealing with your business and ready to use your services with a sense of familiarity.
Dragon2000 create expertly-designed websites for car dealers and garages across the UK, which can be fully customised to make your business stand out against the competition. Packed with features and integrated with our award-winning dealer management system, Dragon2000’s dealer websites are essential for businesses wanting to drive the conversion of vehicle sales and service bookings online. Contact our sales team today if you would like to learn more about how our websites can help your dealership or garage grow your online reputation.
We have been helping dealers and garages drive their businesses forward since 1995. Contact our sales team today by calling 01327 222 333 or emailing email@example.com to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.