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Feature Focus: Sales Presentation Videos At No Extra Charge

1st February 2017

Available to all Dragon2000 users at no extra charge, one important feature of the Dragon APPraise app for dealers is the ability to record and send personalised sales videos of stock vehicles directly to their customer’s mobile phone, which is essential for sales teams to engage customers and help increase their conversion rate.

With no setup fees, no need to buy expensive pre-loaded hardware and no ongoing monthly costs to use our innovative app, Dragon APPraise can simply be downloaded by our customers on any Apple or Android device free from the App Store / Google Play.
Fully integrated with our Dealer Management System, saving valuable time with only one point of data entry, Dragon APPraise allows sales executives to select any new or used car in stock and record personalised sales videos to send to their customers.

Phill Joslin, Sales Manager at CB Autosales, has been making good use of the sales video feature of APPraise since he joined the company in July 2016 after ten years working for Volkswagen.

He said: “The tool is extremely valuable in enabling us to communicate with our customers.

“It allows us to send custom made videos of a vehicle we have for sale, pointing out and demonstrating features that the customer may have enquired about.”

Phill was also keen to point out the positive feedback he had received from their customers who had received a personalised video as part of their sales process.

He said: “The response from customers is very, very positive.

“They seem to really like the process and it has definitely increased the enquiry to visit to sale ratio.”

Hosted on the dealer’s own branded landing page for their customers to view, all the sales videos that dealers create are automatically stored against the vehicle within the DragonDMS, which also has the ability to publish the video within the vehicle stock listing on Dragon2000 built Car Dealer Websites.

Dealers are also alerted when their videos have been watched – which is the ideal time to call the customer to progress their vehicle sales enquiry further.

As well as the sales video presentation feature, Dragon APPraise also has comprehensive appraisal and vehicle health check features which fully integrate with our Dealer Management System. Learn more about the app’s capabilities here: Mobile Apps page.

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