Why Car Dealer Websites Need An Integrated Finance Calculator
3rd February 2017
Car Dealer Websites these days need to be much more interactive and provide a wealth of information to attract prospective customers, so it is easy to see why dealers view an integrated finance calculator as one of the most important features to have on their website.
The Finance & Leasing Association – the leading trade body for the asset, consumer and motor finance sectors in the UK – have released figures showing that used cars bought on finance by consumers through car dealers is rising. The number of used cars sold on finance in the 12 months up to November 2016 compared to the previous year had increased by 10%, with over 1.25 million used vehicles purchased in this way.
With a wide-range of finance options available on the market, from Personal Contract Purchase (PCP) and Personal Leasing to Hire Purchase (HP), consumers increasingly expect to be able to build and adjust their own finance quotes as part of their research, a process that is now predominately done online rather than in person or over the phone.
An integrated finance calculator that allows customers to adjust their monthly payments and initial deposit until they find a plan that suits their budget is imperative for engaging customers with a dealer’s website. Those without an integrated finance calculator on their Car Dealer Website can risk losing business to other dealers who are able to offer prospective customers access to instant quotes.
Not only are finance calculators a quick and easy way for customers to obtain quotes, but they are also a 24-hour service, meaning your business can provide quotes any time of the day or night.
The vast majority of consumers are likely to find it hard to make time to phone you during your business hours due to their own work commitments. This means they will be carrying out a lot of their research outside of working hours, so having to wait until your business is open again in the morning to obtain a quote is likely to send them looking elsewhere.
With this in mind, integrated finance calculators can easily be added to Dragon2000 Car Dealer Websites, allowing our dealers to fully engage their website visitors and capture as much business as possible, regardless of the time of day.
Read more information on Dragon2000 Car Dealer Websites.