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Car Dealer Websites: JZM Porsche Unveil New Audio Visual Experience

16th March 2017

With Dragon2000’s Car Dealer Website portfolio ever expanding, we asked one of our customers whose new website has recently gone live, JZM Porsche, for their view on the build process and how our integrated software has helped them as a business.

The Watford-based Porsche specialists had operated solely as a workshop for ten years until 2009, when they ventured into used car sales and became users of our award-winning Dealer Management System, DragonDMS. JZM Porsche have continued to grow since then and recently turned to Dragon2000 to design a new website for them in an effort to modernise their online presence and capture more enquiries.

Utilising drone footage in their innovative hero video, which features an accompanying audio soundtrack (that begins with a revving engine!), JZM Porsche’s car dealer website, like all our sites, was designed on an individual basis and has been built to work across all devices – which is imperative for both SEO purposes and to ensure dealers are able to retain their website visitors.

Two-way communication is key for allowing the exchange of ideas and feedback between our design team and the dealer to create a website that is visitor friendly, looks great and reinforces the dealer’s professional image, a factor Alex Rosenthal, who takes care of all JZM Porsche’s marketing activities, was eager to praise Dragon2000 for.

On working with the website team, Alex said: “The web team were extremely responsive and helpful.

“They came up with great ideas and were always quick to amend any changes.”

Now JZM Porsche have taken advantage of a Dragon2000 built car dealer website, they are able to benefit from just one point of data entry to advertise their stock due to the full integration between our websites and DragonDMS.

Designed to help save dealers and their staff time, as well as reduce the risk of human error, Alex was quick to see the benefits of being able to manage the website from within DragonDMS.

On in the integration, Alex said: “We now only have to upload data once.

“From within DragonDMS, the advertising of all our vehicles can now be in the same format throughout.”

Having been a customer of ours for over 9 years now, the independent Porsche specialists have experienced first-hand what a positive impact our software can have on a dealer’s business.

On the benefits of our Dealer Management System, Alex said: “It certainly is a great system for car sales.

“Since using Dragon2000, we have been able to put in a uniformed process for enquiries and sales.

In particular, JZM Porsche have found our CRM module to be extremely beneficial, with it proving invaluable to the workshop when it comes to issuing MOT and service reminders.

Alex continues: “We have also benefited from the text campaigns for MOT and Service reminders.

“We recently started carrying out direct marketing campaigns and booked in 20 extra customers in January and February as a result.”

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