Another Insightful Leaders Workshop for Dealers
23rd March 2017
Dragon2000 held another of their popular free Leader’s Workshops last week, and welcomed owners, directors and managers from a wide-range of dealers and garages who are users of their award-winning Dealer Management System and Car Dealer Websites to the event.
Available to all their dealers, the Leaders Workshops are hosted in the training suite at Dragon2000’s Northamptonshire offices and are aimed at giving best practice and process advice to help dealers increase profits and reduce costs.
Key features within the dealer management system DragonDMS that dealers should be making use of were demonstrated, as well as the time saving and single point of data entry benefits of having an integrated Dragon2000 built car dealer website for vehicle stock and service bookings.
Items such as social media and online presence were a hot topic, as these are particularly important when it comes to capitalising on consumer’s growing reliance on the internet for researching and buying their next vehicle, along with the use of video in the sales process and enhancing the customer experience when having their vehicle serviced. How to measure and improve service efficiencies are also always of great interest to dealers and garages who are looking to improve workshop revenue.
Dealers were also shown the mobile app Dragon APPraise, which is given to dealers at no extra charge, and allows them to record appraisals with photos so that they can make informed valuation and buying decisions, as well as create sales presentation videos to help increase enquiry conversions. For the workshop, dealers are able to produce Vehicle Health Checks with photos and a video to increase service customer trust and to help upsell work.
The event also gives dealers a chance to take a sneak peek at new developments that will be coming soon, while they can also give their feedback and share their own experiences of using the software. There is a “meet the team” session with some of Dragon2000’s Support Team so they can put faces to names – something the team always look forward to and enjoy, and dealers also have the opportunity to have one-to-ones later in the day with members of the Dragon2000 management team and other highly experienced trainers to discuss anything they need help with.
Mikey Wastie, Managing Director at Porsche specialists AutoFarm, was one business leader who was eager to get back to work to implement features that would further benefit his business.
He said after the event: “It’s great to have the Dragon2000 software, but you need to be able to use it to its full capacity.
“There are so many features, and this day brings them all to the surface so you can make changes when you return to the business.”
It is also a great networking opportunity for dealers, with them able to chat to other dealers about their own use of the Dragon2000 systems and pick up tips from each other, and even strike up relationships regarding trading stock between them!
Tom Velvis, Operations Manager at Essex-Based Velvis Cars, was one of many who found the opportunity to network with other dealers to be of great benefit.
He said “It was a very useful day, learning more about the DragonDMS software, which I can relay back to the team to make us more efficient.
“It was a friendly crowd, and a great opportunity to learn from other people’s experiences of the software.”
Matt Quail, Director at Sheffield Prestige, was particularly keen to learn more about the integrated workshop clocking system for the service side of his operation.
He said: “I am very interested in looking more into the clocking machine and how it could raise my workshop efficiency.
“Overall, the day was very enlightening and delivered at a good pace. It was full of many little tweaks that we can implement into our business.
There are so many features, and this day brings them all to the surface so you can make changes when you return to the business.
Mikey Wastie – AutoFarm
The next Leaders Workshop is scheduled to take place on Tuesday the 9th of May. You can register your interest in attending the event by completing our online form.