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Is Your Car Dealer Website Converting Those Precious Leads?

16th May 2018

It has been revealed that we are spending roughly six hours a day online, and with the majority of car buyers searching for their next vehicle via the internet, it’s now more vital than ever to make sure you’re converting those leads into sales. To help you, we’ve listed 5 website features that could make a difference:

Finance options
If you don’t have the option to apply for finance on your website, or if the finance offers are simply not prominent enough, this can cause potential customers to lose interest because the affordability of a vehicle isn’t made clear. Displaying key information, such as the monthly price on the stock page, will allow your website users to realistically think about how they can fund one of your vehicles, which can often seem much less daunting than the advertised retail price suggests.

Live chat
A live chat feature on your website will allow you to operate outside of business hours, allowing customers to instantly receive answers to their enquiries when your dealership is closed. This instant method of communication can also provide an ideal alternative for website users who don’t wish to provide their personal information in the early research stage of the car buying process. By giving the prospective customer these options, they will feel more in control and at ease to make decisions with your business.

Customer testimonials
Nothing will sell your business quite as well as a customer review. The reassurance of your services can often influence a car buyer to enter into business with your dealership, so it’s worth having a customer testimonial feature on your website. If you need some reviews, don’t be afraid to approach customers and ask them for a quote, or simply direct them to your Google business page.

Vehicle photos
Are your photos of the car on your forecourt doing the vehicle justice? Consider viewing your website from a customer’s point of view. If the images are too dark or the background is too distracting (or bland), this can subconsciously withdraw a customer’s interest. Remember to mix up the camera angles too, so that you can introduce some character to not only your vehicles, but also to your website.

With the assistance of our mobile app APPraise, you can take vehicle photos one step further and advertise the fact that you can create and send a personalised walk-around video of a vehicle. This will not only provide customers with a clearer understanding of the car, but it will also create a sense of trust between them and your dealership.

Personal touch
What is it that you do better than your competitors? What are you renowned for? Look at how your dealership stands out from the rest and make this clear to your online audience. Searching for a car online can be a dull experience, so it’s worth making the process as unique as possible to convince car buyers that you’re worth doing business with.


All Dragon2000 garage and car dealer websites come with a free SSL certificate as standard, and are all individually designed. You can have a unique feature-rich website all at an affordable monthly cost, where our experienced website team will work with you to create the perfect “shop window” for your business. All our websites also fully integrate with our award-winning DragonDMS dealer management system, meaning sales enquiries and service booking requests are fed straight into the DMS, and there is no re-keying of vehicles or re-uploading photos, as any stock changes appear live on your website automatically, saving you valuable time.



Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email sales@dragon2000.co.uk to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.

DragonDMS dealer management system  Car Dealer Websites Link  Mobile Apps Link

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