Why Should Car Dealers And Garages Take Online Card Payments?
7th June 2023
Car dealers and garages can improve efficiencies by allowing customers to pay their invoices and vehicle deposits online, resulting in not only faster transactions improving cashflow, but also a much more convenient process for both your customers and your business.
Digitally sending customers their invoice with a website link to pay any outstanding bills securely from their internet browser means you no longer need to wait for them to visit your premises to make a payment, as the transaction can now happen at any time from anywhere with an internet connection, including on mobile devices.
As consumers now expect more of the car buying process to happen online, the appeal of online card payment deposits or reservations fees on car dealer websites for potential customers is that they can reserve a vehicle easily at any time of the day or night when they find their perfect vehicle.
Allowing service customers to pay their invoice prior to them collecting their vehicle from your garage also makes busy periods, such as toward the end of the working day, go much more smoothly. As the customer has already seen the invoice (when any queries can be resolved at the time) and paid in advance, this reduces their wait time at service reception as the only thing left for you to do is greet them and hand over the keys.
If your workshop offers a collection and delivery service for vehicles undergoing work with you, online transactions are an ideal way of securing payment before the car is delivered back to the customer. Online deposits can also be used to secure commitment for your service bookings, which helps reduce no-shows leading to maximum technician productivity.
The productivity of your customer-facing staff can also be increased when you allow customers to securely pay their sales, service and parts invoices instantly from anywhere, as the need for taking manual payments onsite will be removed, saving time and eliminating mistakes.
The DragonDMS dealer management system can instantly generate payment links and send them to your customers by email or text message to significantly speed up your transactions, thanks to Dragon2000’s online card payment integration. Our data shows that it takes just 21 minutes on average to receive payment after sending an invoice link from the DragonDMS, making it a much quicker procedure than waiting for the customer to arrive at your dealership or garage so that they can pay the bill in person.
Dealers taking advantage of the card payment integration can also allow prospective car buyers to reserve vehicles online, providing your website is powered by Dragon2000. Taking reservation payments on your website will enable customers to commit to one of your cars in stock even when you’re closed, which means no more lost sales as you’ll always be ready to sell vehicles 24/7.
Upon clicking to reserve a car on your website, a secure payment screen will open in your customer’s internet browser directing them to complete the transaction. With 86% of online vehicle deposits leading to a sale, it’s essential to make sure that car buyers can trust entering their card details on your website, which is why your logo will be clearly displayed at all times on the payment screen to help reassure any hesitant customers.
Dragon2000’s online card payment integration has the additional benefit of competitive rates on offer and Sage integration to save you time from entering any transaction data manually, eliminating the risk of making costly errors.
If your dealership or garage is interested in the online card payment integration with the DragonDMS dealer management system, please contact us today by calling our sales team on 01327 222 333 or emailing email@example.com.
Talk to our team today on 01327 222 333 or email us at firstname.lastname@example.org to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.