What Are The Benefits Of Sending Personalised Sales Videos?

Personalising the car sales experience for customers is a great way to build trust and generate repeat business, which is why car dealers are taking advantage of modern tools to engage more with enquiring buyers before they have even visited the showroom.

Car buyers are already interacting more with dealerships from the comfort of their homes, thanks to car dealer websites allowing them to check their affordability with finance calculators, view 360° images to literally put themselves in the driving seat, and pay reservation fees at any time of the day or night to ensure their desired car won’t be sold before they’ve arranged a test drive.

These car dealer website tools are key to increasing interest in online stock, however once a customer has picked up the phone to get in touch or they’ve completed an online contact form, dealers should then begin personalising the buying experience if they want to improve their chances of converting the enquiry into a sale.

If you’re looking to personalise the experience for car buyers, then recording and sending sales videos is the perfect way to create rapport with your prospects and immediately begin building trust between them and your dealership.

As soon as you receive a new vehicle lead, recording and sending a sales video at this early opportunity gives you the chance to introduce yourself on camera to instantly instil confidence that you are a professional business to deal with, while also offering a familiar face and name to make that first visit to your showroom less daunting.

Car buyers could understandably be cautious about the legitimacy of dealerships they have only discovered online and haven’t visited themselves, so including your premises within the video content will quickly help to ease their minds and make them feel more comfortable interacting with your business.

Providing live commentary on your sales videos as you walk around the car allows you to offer customers more detailed information that they can’t get from your dealer website, as you can take the time to highlight what makes the desired car unique on camera and you can even showcase how some of the features work to really impress prospects with how knowledgeable you are about the stock on your forecourt.

Sales videos also offer a clearer understanding of the car’s dimensions, which can be difficult to gauge from standard photos online, so you’re helping car buyers to visualise how the vehicle appears in real life to ensure they’re happy before they drive down to the showroom for a test drive, which they will appreciate.

The APPraise mobile app from Dragon2000 gives your dealership the tools to create and send personalised sales videos directly to your customers by text or email as soon as they enquire about a vehicle, allowing you to instantly respond with detailed content while engagement is at its highest and maximise your chances of selling the vehicle.

If your sales team want to record multiple videos for a more in-depth look at the vehicle, APPraise allows you to easily stitch together different clips so that your customer can watch all of your recordings as one piece of footage, making the viewing experience much more convenient for them.

Sales videos recorded with Dragon2000’s APPraise app will be sent to your prospects in the form of a website link, which will open the footage in their internet browser so it can be watched whenever it’s most suitable, whether that’s on a computer or on their mobile phone.

The video will be displayed on your own branded landing page with your contact details to ensure that enquiring car buyers are met with a professional website that increases their trust with your dealership ahead of arranging to see the vehicle in person.

If your car dealer website is powered by Dragon2000, your sales video landing page can even show the vehicle details with a finance calculator, allowing customers to check their affordability immediately after viewing your sales video, improving your chances of converting the lead.

As soon as your customer has viewed the video for the first time, your sales team will receive an email notification straight away, prompting them to get in contact while the vehicle is fresh in the prospect’s mind. Dragon2000 will even record the amount of times the video has been viewed, so you’ll be able to gauge their level of interest before reaching out.

The APPraise mobile app is fully integrated with the DragonDMS dealer management system, which means recording and sending videos from the app is a quick and easy process. APPraise uses your stored prospect details in the DragonDMS to email or text sales videos directly to your customers from within the app, saving you time while eliminating the risk of typing email address or phone number errors on your mobile device.

Are you ready to learn more about APPraise? Contact Dragon2000 today to find out how our must-have mobile app for your dealership can help to build trust with online car buyers and drive your sales conversions.

Dragon2000 have been helping car dealers and garages drive their businesses forward for three decades with our dealer management system, car dealer websites and mobile apps. Speak to our sales team on 01327 222 333 or email sales@dragon2000.co.uk to find out how we can help your business increase profits and reduce costs.