How Can Integrated Card Payments Improve Car Sales And Garage Cashflow?
20th December 2023
Speeding up transactions is an easy way to improve cashflow at your dealership or garage, which is why automotive businesses are taking advantage of online card integrations to make the payment process much faster for both customers and staff.
Customers can now pay their invoices away from the dealership thanks to online payment links that can be generated in modern dealer management systems, meaning your business can instantly send website URLs to customers and conveniently receive their card payments online from anywhere at any time. Taking payments online allows transactions to take place securely with only an internet connection needed, so your customers can even pay on their mobile devices.
This feature means that when a customer arrives at your premises to collect their vehicle, the invoice will have already been settled online. This leads to a faster and more efficient handover process, which is a great timesaver in busy periods with many customers collecting cars towards the end of the working day.
Paying online is particularly useful for the service department if your workshop operates a collection and delivery service, as customers can pay their invoices before you return the car to them, ensuring a quick and easy handover every time. Also, your garage can use online payments to receive deposits for service bookings, which has been proven to reduce no-shows so that you can maximise the productivity of your technicians, and you can also take payment for emerging work if any additional work is identified and then authorised by the customer.
If you’re a car dealer, you can use online card payments to allow customers to pay vehicle reservation fees on your dealer website 24/7, taking them out of the buying market even when you’re closed and preventing them from shopping with a competitor. Statistics show that 86% of online deposits lead to a sale, making it likely you’ll convert any deposits taken with this feature.
The DragonDMS dealer management system offers an online card payment integration, allowing car dealers to instantly generate unique URLs that they can email or text to customers so they can pay outstanding bills from their internet browser. Dragon2000’s data shows that transactions using this method take an average of just 21 minutes to be paid after sending out the link, which is a fraction of the time it would take to wait for the customer to collect the car and then pay in person.
Car dealers with a website powered by Dragon2000 can also enable customers to reserve vehicles online 24/7 with our card payment integration, helping to secure commitment to vehicles at any time of the day or night and preventing prospective car buyers from searching elsewhere for their purchase. Upon clicking to reserve a car in stock on your website, customers are presented with a secure payment screen featuring your logo, helping to put their mind at ease when entering their card details online and helping them to trust your brand.
The DragonDMS online card payment integration has the additional benefit of being integrated with Sage, so you will no longer need to risk making costly errors by manually typing transaction details into your system.
If you’re interested in the DragonDMS dealer management system and the online card payment integration, please contact our team on 01327 222 333 or email us at firstname.lastname@example.org.
Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Contact our sales team today by calling 01327 222 333 or emailing email@example.com to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.