Getting customers onto the forecourt can be a challenge when a lot of car buying research in 2018 is taking place online.
A key decision on whether or not to pursue a car based on photos alone could lead to you missing out on a sale, especially if the photos don’t portray your car in the light it deserves. That’s why the sales presentation video feature within our mobile app, APPraise, is the perfect solution to help increase your sales conversion rate.
With no setup costs, no pre-loaded hardware to buy and no ongoing costs for its use, the APPraise app can be downloaded onto your own Apple or Android devices and integrates seamlessly with our Dealer Management System, DragonDMS.
APPraise allows you to provide a unique experience for your customer by recording and sending a personalised video of a vehicle directly to their phone. This means every angle of the car can be seen by your prospective customer from any location, without having to visit the dealership, with the added bonus being that videos provide a greater sense of perspective than a photo could manage.
Coupled with a running commentary by you as you record the video, highlighting the selling points of the vehicle, your customer will have confidence in the condition of the car and the information given, which will help to accelerate the sales process. Having seen the vehicle in this format, customers are much more likely to visit for a test drive or agree to purchase, based on what they have seen.
How it works
Once you’ve recorded a sales presentation video using APPraise, you can immediately send a link to the customer (via text or email) leading them to your dealership’s very own personalised landing page. Upon viewing the footage, a notification will alert you to the fact the video has been watched – making it an ideal time to call! The video will also be attached to the DragonDMS prospect and vehicle records, allowing you to track and manage the enquiry from beginning to end.
Using sales presentation videos is a great way to build trust with new customers while impressing those already loyal to your business, making this free mobile app a must-have tool for DragonDMS users.
Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team on 01327 222 333 or email firstname.lastname@example.org to find out how DragonDMS, the APPraise app and our Dealer Websites can help your business increase profits and reduce costs.