There has been a lot of noise in the media recently regarding internet ‘voice search’ – so what is all the fuss about, and how does it affect car dealer website search engine optimisation (SEO)?
With mobile device voice recognition and the emergence of ‘Digital Assistants’ such as Apple’s Siri, Microsoft’s Cortana, Google Now and Amazon’s Alexa, this is driving the rise of consumers using voice commands to search the web on a daily basis – it’s quicker, easier, and simply more fun for some users, than typing in search terms.
Voice searching doesn’t appear to be a passing fad. According to Microsoft/Tech Radar, Cortana now has 133 million monthly users, and ComScore, who measure consumer behaviour, predict that by 2020 50% of all searches will be voice searches, so car dealers and garages will need to pay attention to this shift in searching methods.
So how can car dealers and garages optimise their websites for voice search?
Whilst your potential customers might type in two or three keywords into Google, when doing a voice search they would tend to speak in complete sentences like they would talk to a person, so your content needs to be made up of engaging, readable sentences that is relevant to your business and the services you offer, rather than just lists of keywords. With content, it doesn’t have to be war and peace, it really is quality, not quantity, that counts.
Another important point is that as the majority of voice searches will be coming from a mobile phones or tablet devices, having a website that is mobile responsive is absolutely vital so that they are user friendly on any device. Security has also been a hot topic recently, so having an SSL certificated car dealer website also reassures visitors your website is secure and genuine – however they found you.
The way people use the internet as part of the car buying process is changing all the time, and dealers need to ensure that their car dealer website maximises their potential for leads and enquiries – that’s why all our Dragon2000 built Car Dealer Websites are SEO friendly, mobile responsive and also have SSL certificates as standard.
Dragon2000 have been helping car dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email firstname.lastname@example.org to find out how we can help your business increase its profits and efficiency, or to learn more about our car dealer websites.