Due to the new GDPR legislation coming into effect in May 2018, Auto Trader will no longer be sending their customers’ personal information via email to dealers awaiting new prospect leads.
While this information will still be available through the Dealer Portal, those vital prospect email addresses and phone numbers leading your dealership to the next sale will now be appearing directly in your DragonDMS Dealer Management System, thanks to our new integration with Auto Trader.
This change in the way personal information is handled, however, comes with its own benefits and arguably makes life easier for DragonDMS customers, who previously relied on Auto Trader to provide the details of prospect leads by email.
- No need to re-key the lead details from Auto Trader into your DragonDMS
- Minimises the chance of a Sales Executive failing to chase up the lead
- Allows you to monitor your sales conversions from Auto Trader more accurately
Your Auto Trader leads will appear automatically in the CRM section of DragonDMS, indicating the prospect’s enquiry date, name, contact information, a link to the vehicle they’re interested in and any part exchange details. Similar to website enquiries, you can also run HPI checks and CAP valuations against the part exchange vehicle before converting into a full enquiry.
Converting Auto Trader leads into a full enquiry allows the prospect’s details to populate a new enquiry record where, once converted, your sales team are ready to start the sales process, recording follow ups, calendar events and sending sales videos.
Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email firstname.lastname@example.org to find out how DragonDMS and our Dealer Websites can help your business increase profits and reduce costs.