Why is a Dealer Management System Important for Car Dealers and Garages?
30th June 2021
A dealer management system is vitally important for car dealerships and workshops looking for complete control running their business on a day-to-day basis.
You might be aware of car sales software, garage software and workshop systems, but automotive software that takes care of all departments and the relationship between them is commonly known as a dealer management system, often called a DMS for short. This is a software system designed to help car dealers and garage operations manage their whole business effectively, all from one place.
There are a few key things to consider when evaluating which dealer management system is best for you.
A good system will help you manage your business and give your teams the tools they need to do their jobs more efficiently, with individual log-ins and permission settings added in for a more tailored experience. The system must also be simple for you and your employees to get to grips with, centred around intuitive and easy-to-navigate menus and screens.
The software itself should allow full control of your vehicle stock, easily handle the used car Margin VAT second hand goods scheme, keep track of reconditioning costs and accommodate vehicle appraisals and valuations. Finance integration within the DMS is also essential in today’s market, making your stock more affordable for customers who otherwise might be looking elsewhere.
On the marketing side, sending vehicle advertising feeds to online car selling portals and, additionally, integration with your own website saves valuable time and is a must-have for modern dealer management systems.
Taking care of Customer Relationship Management (CRM) should also be a key feature of the DMS, as it allows efficient managing and tracking of initial enquiries all the way through to sales, with leads generated automatically in the dealer management system from sources such as an integrated website and Auto Trader.
On the workshop and aftersales side, controlling parts stock inventory and servicing vehicles, internal work and pre-delivery inspections, vehicle health checks, MOT reminders and customer follow-ups are just a few of the ways your DMS should be helping to build long relationships that keep your customers coming back with repeat business and recommending you to others.
Dragon2000 provides the DragonDMS dealer management system, integrated car dealer websites and mobile apps which are designed to take care of all of the above features and has been trusted by car dealers and garages since 1995, with software that has been crafted using first-hand experience working in the motor trade and running dealerships at the highest level.
If you’re interested in Dragon2000’s dealer management system, car dealer websites or mobile apps, then please contact us at firstname.lastname@example.org or call 01327 222 333.