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Weekly Stock Email Campaigns Benefit Car Dealers

4th July 2017

As part of the car dealer website service provided by Dragon2000, dealers have the opportunity to showcase their vehicles via a weekly stock email to their customer mailing list.

The Dragon2000 weekly stock email works automatically, with a selection of vehicles from a dealer’s website being displayed in an email campaign, alongside key specification and a link to the vehicle’s details page on the website.

This gives dealers the ability to run a regular marketing campaign with no extra effort or maintenance required on their part.

Website conversions

While some are ready to buy, other car dealer website visitors are only in the research stage, looking to see what is currently available on the market within their budget. Also, some may have a particular model and specification in mind and are waiting for the right car to come up.

For those who are interested in changing their vehicle but may not be ready to buy just yet, an email sign up form can act as important secondary conversion, allowing dealers to capture visitors’ details and keep in regular contact with their prospective buyers.

Rather than relying on those prospective buyers to remember the dealership when they are ready to purchase, a proactive weekly email showcasing the dealer’s stock is a great way of attracting enquiries.

Brand awareness

A point we touched upon in our recent car dealer website design article,  strong brand identity is crucial to the success of any business, and car dealerships are no different.

The design and branding of the weekly stock email mirrors the dealer’s website, allowing them to ensure their brand identity is implemented across their various channels, giving a memorable and professional image to their prospective customers throughout their user journey.

Automatic marketing activity

Marketing can often be a costly and time-consuming task for dealers, which can lead to them missing opportunities due to a lack of resources or budgetary restrictions.

Taking advantage of Dragon2000’s weekly stock mailer allows dealers to run a regular email marketing campaign with no work required apart from uploading stock to their website, a task that the business would have carried out regardless. This means one point of data entry, with no need for re-typing in vehicle details or re-uploading photos to a separate platform should they wish to run email marketing campaigns.

A weekly stock email also gives dealers another source of traffic to their website, with them able to view the number of visitors and enquiries that have come directly from these campaigns within the analytics tool of their choice.

When analysing the success of an email campaign, dealers should always consider that some prospective customers, even though they may have had their initial interest peaked by the email, will not click through to the website from the mailer, instead going directly to the site at a later time that suits their schedule to view the item of stock.

Selling platform

As with any marketing campaign, the end goal is to attract prospective customers to make a purchase, and the weekly stock email from Dragon2000 helps with that.

Designed to showcase the stock available on a dealer’s website, the stock mailer contains a link for each vehicle which directs prospective customers to its specific website details page, where they can easily contact the dealer should they wish to further their interest.

From here the prospective customer can see more information such as finance quotes, which may well encourage them to progress their enquiry further.

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995.
Talk to our team today on 01327 222 333 or email sales@dragon2000.co.uk to find out how we can help your business increase its profits and efficiency or to learn more about our weekly stock mailers.

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