The Benefit Of Adding Finance Calculators To Walkaround Videos

Sales presentation videos are a great tool to help your dealership convert more leads into a sale, however did you know that you can increase your conversion rate even further by adding finance calculators to your walkaround video links?

Car dealers who are using the DragonDMS dealer management system can add finance calculators to the same website page that hosts sales presentation videos made on the APPraise app, which means customers will be able to instantly check whether they can afford the vehicle and even apply for finance as soon as they’ve viewed the walkaround.

The online finance calculators allow interested car buyers to easily adjust their deposit and terms until they’re happy with the proposal on screen, with completed quotes and applications sent straight to the DragonDMS ready for your sales team to move forward with the deal.

Enabling your customers to check the vehicle’s affordability themselves when their interest is at its highest will boost the likelihood of advancing the sale, while also saving time for busy staff who can instead work on other tasks in the showroom while the finance application is being carried out on the sales video link.

Recording and sending a personalised sales video of a desired car can be used to pique the interest of your prospects after they have initially enquired on your car dealer website or over the phone about a vehicle that’s available on the forecourt.

Introducing yourself and your dealership on camera before guiding the potential buyer around the car and drawing attention to the key features will help to build trust at the first stage of contact, improving your odds of making a sale now that the customer has been reassured about both your business and stock.

The APPraise mobile app from Dragon2000 offers car dealers the tools to record and send walkaround videos to their customers that can be viewed from anywhere, whether it’s on a computer or a mobile phone, as all that is needed is an internet connection.

Once your video has been recorded, the footage is then placed on a website link that can be sent directly to the customer, allowing them to conveniently watch it as soon as they’re ready.

After the sales presentation video has been watched for the first time, you’ll immediately receive an email notification so that you can follow-up with the customer while the vehicle is still fresh in their mind.

The date, time and number of views on the video will also be logged in the DragonDMS, which means you can gauge the customer’s interest in the desired vehicle ahead of making contact.

Dragon2000 have been helping car dealers and garages drive their businesses forward for three decades with our dealer management system, car dealer websites and mobile apps. Speak to our sales team today by calling 01327 222 333 or emailing sales@dragon2000.co.uk to find out how we can help your business increase profits and reduce costs.