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How Integrated Leads Can Help Increase Car Sales Conversions

dealer management system leads

Having enquiries coming in from numerous sources is the most challenging aspect for car dealers who are trying to ensure their leads are being managed effectively. The most efficient solution to this is having the ability to manage your enquiries and leads all in one place, as not only does this save time, but it also eliminates data entry errors if customer data is no longer being copied from one place to another.

The Dragon2000 Dealer Management System is the ideal way to effectively manage leads. Enquiries are progressed through building the deal, recording part exchange details and even creating and tracking finance applications, following the whole process through to the sales invoice – all in one place.

As well as having all enquiries and leads received through Dragon2000-built websites appear instantly in the DragonDMS to be managed, other sources such as Auto Trader leads can also be fed automatically into the Customer Relationship Management (CRM) section of the system without having to re-key any data – freeing up more time for you to ensure that all enquiries are responded to, nurtured and closed as quickly as possible.

Our recent addition of finance integration from Codeweavers within the DragonDMS also allows you to manage, track and close finance opportunities without having to copy any data from different systems, which integrates application details via both the DMS and those generated from the dealer’s website.

If your marketing and advertising efforts and vehicle pricing have succeeded in beating your competitors to attract the enquiry in the first place, managing your enquiries effectively and efficiently in one place ensures you have the best chance of converting them to sales.

 

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email sales@dragon2000.co.uk to find out how DragonDMS, the APPraise app and our Car Dealer Websites can help you increase profits and reduce costs.

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