How To Create Future Opportunities From Lost Vehicle Sales
Advertising a popular vehicle on the forecourt can lead to multiple enquiries online, over the phone and in person, which is great news for busy car dealers looking to increase their profits, however receiving so many leads will ultimately result in most of these new customers missing out on the car they want to purchase.
Once a vehicle in high demand has been sold, car dealers often find themselves left with the contact information for previously interested buyers who are now likely to begin searching other dealerships for the vehicle they want.
Most dealers will simply record the prospects as a lost sale when their desired vehicle has left the showroom, however future selling opportunities can easily be created if you’re operating with the right technology.
Using modern car dealer software, your sales staff can record the vehicle requirements of prospects so that they can quickly get back in contact if the same make and model of car is ever in stock again, or alternatively the gathered vehicle information can be used to identify other suitable cars for sale on the forecourt.
The DragonDMS dealer management system allows car dealers to add desired vehicle information to their prospective customer records, which means that lost sales can still lead to a vehicle purchase, either immediately or in the future.
After a customer’s preferred car has been sold to another buyer and you begin recording their requirements in the DragonDMS, any similar vehicles in stock will be immediately highlighted to your sales team, offering you the chance to sell another car in the showroom instead of letting your prospects walk away and end their buying journey with you.
If the desired vehicle comes back in stock at any point in the future, a notification in Dragon2000’s dealer management system will alert your team to reach out to the customer to see if they are still interested, providing you with the opportunity to pick up the phone and potentially make a quick sale.
Logging the vehicle requirements of your prospects in the DragonDMS will also allow you to identify if there is a pattern in the type of cars that are in demand. This information can then be used to influence the stock you bring into the dealership, leading to a quicker stock turn that increases your business profits.
Dragon2000 have been helping car dealers and garages drive their businesses forward for three decades with our dealer management system, car dealer websites and mobile apps. Speak to our sales team on 01327 222 333 or email sales@dragon2000.co.uk to find out how we can help your business increase profits and reduce costs.
