How Car Dealers And Garages Can Capitalise On The Christmas Period
The end of the calendar year is the final chance for car dealers and garages to maximise their sales numbers for 2025, which is why many automotive businesses are using the festive period to help drive profits in December. Spreading the holiday cheer can help you to appeal to both new and old customers, so creating a fun and uplifting environment this month could increase your chances of a successful 2026.
With just one week to go until Christmas, there’s still time to make your company stand out from the competition so that you can attract more business going into the new year. Decorating your premises is a great way to create a warm and welcoming atmosphere in December, which can invite passers-by to step into the showroom and explore your stock.
Hanging lights up outside and setting up a Christmas tree will help your business to stand out to the public and attract local attention, while also providing you with great images for social media to advertise your business online.
Offering a festive snack or hot drink to car buyers as they make their way around the forecourt on a cold day can also help to create long-lasting relationships that sees them return to your business time and time again, after they’ve experienced first-hand the friendliness of your staff.
When customers book a service this month, offering a small token of appreciation, such as a box of chocolates or a small motoring themed gift, can help create a positive impression and encourage recommendations by word of mouth or on customers’ personal social media. Simple gestures like these often stand out and can help strengthen customer loyalty.
Seasonal service incentives and offers may also prompt drivers to book a winter health check, helping to maintain workshop demand during what is typically a quieter period.
The lead up to Christmas is also a good opportunity for dealers and garages to increase social media activity, as seasonal content can help boost engagement and reach, particularly when joining in with popular fun festive social trends.
Ideas such as a light-hearted Elf on the Shelf type theme or a daily sales and service promotion presented as an advent calendar in the approach to Christmas can encourage regular interaction with your posts, increasing visibility and driving more traffic to your website.
Car dealers and garages with a website powered by Dragon2000 are beginning to create their own festive opening hours pop-ups online using our web-based Portal, ensuring customers are made aware in advance of when the sales and service teams will be available this month.
If you’re looking to switch to a car dealer website that lets you edit and upload your opening hours this Christmas and that has been designed to work alongside the DragonDMS to make your everyday tasks easier, simply contact our sales team today to learn more.
Dragon2000 have been helping car dealers and garages drive their businesses forward for three decades with our dealer management system, car dealer websites and mobile apps. Speak to our sales team on 01327 222 333 or email sales@dragon2000.co.uk to find out how we can help your business increase profits and reduce costs.
