How Can Ecommerce Boost Car Dealership And Garage Profits?
Car dealerships and garages that are selling products over the counter could take advantage of modern dealer website features to move their sales online, targeting a nationwide audience 24/7 and leading to more sales and bigger profits.
Busy showrooms will often have car accessories available to purchase for customers who arrive onsite, such as car mats and cleaning products, while garages will likely have a large range of vehicle parts for sale. These items can provide a small increase in profits, however with the target audience being limited to walk-in customers during standard business hours, you’re missing out on every driver in the country who is searching online for your exact products, leading them to finding alternative car dealer websites that offer these products online instead.
Dealers who specialise in a specific vehicle type, such as motorcycles or motorhomes, will also want to attract online customers so they can maximise their sales of unique parts and accessories that might be rare for drivers to find when shopping in person.
This is why more and more automotive businesses are switching to a car dealer website with ecommerce capabilities, allowing them to sell items online and reach buyers nationwide with vehicle parts and accessories that can be ordered at any time, day or night.
Modern car dealer websites can automate the ecommerce process too, so your online customers can carry out the entire transaction from the comfort of their homes, leaving car dealers and garages to simply send the order to its destination at the earliest convenience. This allows you to reduce the time that staff are spending handling simple sales in person, while leading to more satisfied customers and potentially a significant boost in profits.
The DragonDMS dealer management system is equipped with an ecommerce feature designed exclusively for our car dealer websites, which means car dealers and garages using Dragon2000’s products can now quickly and easily sell items nationwide.
No more time will be wasted logging into different platforms to upload your items, advertise them and process the sales orders – it can all be done from the DragonDMS!
Our ecommerce feature will even let you target online customers with additional products based on what they have already viewed, which means your dealership or garage will have the opportunity to upsell and cross-sell with every sale. Whether it’s a more premium selection or a product that has been designed to assist what’s on your customer’s screen, you’ll be able to showcase even more products with the DragonDMS to maximise your sales.
Your customer payments can be processed 24/7 thanks to Dragon2000’s online card payment integration, so buyers can complete their purchase whenever it’s most convenient for them, regardless of your opening hours. Once the payment has been finalised, dealers and garages just need to print out the automatically generated invoice from within the DragonDMS and post it with the customer’s order.
If you would like to learn more about how Dragon2000’s ecommerce feature can help your car dealership or garage to sell parts and accessories on your dealer website, contact our sales team today on 01327 222 333 or email sales@dragon2000.co.uk for more information.
Dragon2000 have been helping car dealers and garages drive their businesses forward for three decades with our dealer management system, car dealer websites and mobile apps. Speak to our sales team to find out how we can help your business increase profits and reduce costs.
