Dealer Praise for Dragon APPraise
27th July 2016
With video becoming an ever-increasingly important tool in the car sales industry, long-standing DragonDMS customer CB Autosales have started to make use of our mobile app, Dragon APPraise, which is free to all Dragon2000 customers.
Recently launched, Dragon APPraise has several uses within the sales department, notably the ability to appraise vehicles, record and send sales videos to customers, and create stock vehicles that feed straight through in to DragonDMS. In addition, Dragon APPraise also contains VHC tools for use within the service department.
A family run used-car dealership, CB Autosales have continued to grow since they were established in 1992, and are now regarded as one of the leading independent Audi specialists in the region of Fife, Scotland.
A DragonDMS customer since June 2011, the Kirkcaldy-based dealership are always looking for new ways to improve their sales opportunities, and so were quick to download our free app when it became available to our customers in the App Store and Google Play recently.
Phillip Joslin, part of the sales department at the dealership, has been leading the business’ use of it and was quick to praise the impact Dragon APPraise has had, which within one week saw a 63% conversion rate of enquiries that resulted in sales where videos were sent to prospective customers as part of the sales process.
He said: “Customers have commented on how good they have found it. For them, it’s a chance to get a feel of what the car is like before they physically visit us.
“If they see a video and still like the car, the chances are they are likely to be very interested in buying the car when they finally visit us in person.”
While some dealerships may find it daunting to introduce an app into their sales department for the first time, Phillip was quick to stress how easy he and his team have found it to use.
He said: “I’ve just hired a new salesman and he has learnt how to use it almost immediately.
“It’s really easy to pick up.”
Customers receive sales videos through Dragon APPraise via a link that is sent directly to their phone. Once they click on the link, customers will be sent to the dealer’s very own branded landing page where their video is hosted.
Designed to work in conjunction with our Dealer Management System, once a customer has watched the sales video, the dealer will be notified by email, and the video will be marked as viewed within DragonDMS. After a notification has been recieved, it is often an ideal time to call the customer to discuss if they would like to take their interest in the vehicle any further.
Dragon APPraise is free, easy and can improve sales. What’s not to like?
The app fully integrates with our DragonDMS system, if you would like to learn more then please visit our Mobile Apps page.
Alternatively, you can request a demo by completing our form and leaving APPraise in the message box.