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Why Car Dealers and Garages Should Embrace Integrated Systems

Car dealers and garages using multiple systems to run their businesses can end up maintaining the same information in a variety of places, with the risk of lost and inaccurate data becoming greater with every duplicate entry.

Having re-keyed customer data spread across multiple systems can also lead to GDPR compliance issues due to the higher risk of data inaccuracies, along with having data processed or stored in many different places.

Invariably, if you have a stand-alone website or separate CRM system, duplicate data entry leads to simple mistakes with customers’ personal data, or lost opportunities where your staff haven’t found the time to manually transfer prospect and customer data from these other systems into your main dealer management system.

The key to reducing such errors is to have a single point of data entry so the adding and editing of the data only has to be done in one place. Dragon2000 can help with this as you can manage the data within the DragonDMS dealer management system, which in turn integrates with the individually designed websites that we build, to update stock instantly and receive enquiries direct into the customer relationship management section of the DMS.

The seamless integration into Sage 50 accounts cuts out the double entry of transactions from the DMS, and the stock feeds to numerous online advertisers allows you to manage your advertising all in one place.

Not forgetting our APPraise app, included free with the DragonDMS, where you can create sales videos and Vehicle Health Checks and send them direct to customers’ phones, it also allows you to digitally appraise part exchanges and vehicles bought for stock, which can also include valuation data.

To make life even easier for our users, we have also recently added new lead management and finance integrations to our DragonDMS. You can now have your enquiries from Auto Trader adverts integrated straight into the CRM section and also manage finance proposals and applications directly within the DMS, thanks to our integration with Codeweavers finance.

Reducing the amount of double entry of data is a cost-effective way of efficiently managing your business, and can help simplify your GDPR compliance. Hours of your valuable time can be saved and most errors eradicated if you embrace integrated data, managed via your dealer management system.

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email sales@dragon2000.co.uk to find out how DragonDMS, the APPraise app and our Dealer Websites can help you increase profits and reduce costs.

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