Car Dealers Benefit from Facebook Integration of Stock
6th June 2017
Most retail businesses have caught on to the idea of using Facebook to interact with the general public, and car dealers are no exception. Engaging existing and potential customers via social media can be a worthwhile source of leads if time and effort are spent to regularly post and capture the attention of an audience.
However, constantly posting images or links of cars for sale into your timeline can put your social audience off, as it can detract from other interesting content that will keep them viewing your page, leading to disinterest in your brand, or worse, causing them to hit the “unlike” button.
A better way of making your stock list available to Facebook users is to have a separate vehicle tab on your business page, meaning you don’t crowd out the timeline content that keeps your audience interested. This allows users to browse your stock without having to leave Facebook.
Dragon2000 Car Dealer Website customers can have an integrated stock tab added to their Facebook Business page, allowing them to automatically display their vehicles, complete with prices, photos and vehicle specifications, with a link directly to their website.
No Extra Work Required
Incorporating an integrated Facebook stock tab requires no work from the dealer themselves, with all the setup carried out by Dragon2000’s website team.
In terms of the stock being uploaded and managed, all the prices and vehicle information are live so will always mirror the website, meaning there is no need for staff to re-type details on to another platform, allowing them to work from just one point of data entry.
Professional and Trusted
With well-known social websites, such as Facebook, there is a certain authority and trust that comes with them and how they are viewed by their users. Having a Facebook Business page that is regularly updated with interesting content and a live stock list – something a dealer’s competitors may not have – could possibly set them apart from their rivals in the eyes of their prospective customers.
Easier and Simpler Conversions
Businesses use social media to connect with their target audience and increase brand awareness, while subsequently improving sales.
Also, some consumers will visit a dealer’s Facebook Business Page to check the authenticity and reputation of the dealer by reading their reviews and posts. Once they are satisfied with the validity of the business they can go a step further and browse the dealer’s stock within the integrated vehicle stock tab without leaving the site.
For those Facebook users who click through to view the full vehicle details on the dealer’s website, it allows the car dealer website to act as a secondary, more detailed selling platform providing them with more images, details, finance options and possibly a sales video to encourage their interest and help progress the enquiry.
Using Facebook in this way helps capture visitors who perhaps were not actively looking for a new vehicle but are followers of the dealer’s timeline content, while also increasing brand awareness, customer loyalty and undoubtedly helping to generate enquiries.